Mobile Privacy Policy

1. Policy scope and purpose, changes to the policy

Thank you for accessing our mobile website at (the “Mobile Site”) via your mobile handset. This Mobile Site is optimized for your mobile browser and handset screen and is different than our website accessible by your computer. As such, the manner in which we collect, store, manage, share and use the data collected from the Mobile Site may be different that that collected from our website at

Beiersdorf, Inc. (“Beiersdorf”) respects the privacy of its users and recognizes the importance of providing a secure environment for them. We know that you care how information about you is used and shared. This Privacy Policy describes how we collect, store, and use the information you provide to us through your use of the Mobile Site. You should carefully review this Privacy Policy before using the Mobile Site. This Privacy Policy applies only to information collected through this Mobile Site and not to any information collected from us or through us via other platforms, including By using this Mobile Site or any of the features contained therein, you signify your assent to this Privacy Policy. If you do not agree to this Privacy Policy, please do not use this Mobile Site or provide any information. This Privacy Policy may change from time to time, so please check back periodically to ensure that you are aware of any changes. Your continued use of this Mobile Site will signify your acceptance of such changes.

2. What information is collected?

A. Demographic Information.

For some activities, your mobile web browser or client software may transmit certain geographic information, or information regarding your mobile device, to Beiersdorf. Beiersdorf may use such information to generate aggregate statistics about our user community, and may provide such information to advertisers and other parties with whom we have a business relationship. In addition, Beiersdorf may use any such information for security, system integrity (e.g. the prevention of hacking, cheating and other improper or unlawful activities), or enforcement purposes.

When you visit this Mobile Site, we may, at our option, automatically collect and store the following types of non-personally identifiable information received from you: (i) information from server logs found on your browser; (ii) click-through statistics; (iii) Mobile Site traffic and behavioral usage; (iv) your country; (v) the type of web browser you are using to access this Mobile Site; (vi) the type of operating system you are using; (vii) the name of the domain and host from which you access the Internet; (viii) the date and time you access this Mobile Site and the duration of your visit; (ix) the Internet address of the site from which you linked directly to this Mobile Site; (x) browsing history; (xi) mobile page views; and (x) the type of handset device and mobile operating system you are using (e.g. Android, iPhone, etc…). Beiersdorf only uses such non-personally identifiable information in aggregate form, for statistical purposes, and not in a manner that would give Beiersdorf sufficient information to identify, or market to, you personally. Such non-personally identifiable information typically provides us with a greater understanding regarding the use of this Mobile Site, including which pages are the most popular with our visitors, what types of content, offers and products our visitors are interested in, where our visitors are generally located, and what the general mobile browsing behavioral patterns of our visitors are. In addition, such information allows us to determine if this Mobile Site is working properly, to make changes to the Mobile Site that allows users to have better experiences on the Mobile Site, and to improve the Mobile Site, our offers and promotional content so that they are more relevant to our visitors. Such information may be shared with advertisers, fulfillment partners and other third parties on an aggregated basis, but does not include the Personal Information of individual users (defined below).

Our use of pixel tags and IP Addresses are set forth accordingly:

(a) Pixel Tags. A pixel tag, also known as a clear GIF or web beacon, is an invisible tag placed on certain pages of this Mobile Site, but not on your device. Pixel tags usually work when a particular device visits a particular mobile page. When you access certain pages on the Mobile Site, the pixel tags located on such page generate a generic notice of your visit to the page. Beiersdorf uses pixel tags for Mobile Site analytics in an effort to serve you more relevant content and promotional offers based upon your historical behavioral patterns.

(b) IP Address. An Internet protocol address is a unique number assigned to your server or internet service provider. Your network service provider normally assigns a dynamic IP address to your mobile handset every time you use your mobile browser. We may identify, collect, and track your mobile device’s IP address in order to conduct system administration, report aggregate information, obtain Mobile Site analysis, block devices that are intending to hack or otherwise damage our Mobile Site, and identify devices which may be engaged in illegal or illicit activity on this Mobile Site. While we do not associate IP addresses with records containing Personal Information, we will use IP addresses to identify any user who engages in misconduct or otherwise violates any applicable laws. Additionally, we may be required to disclose IP addresses pursuant to a court order or subpoena.

B. Personal Information.

NOTE: This Mobile Site is not intended for children. We do not knowingly collect, use or disclose Personal Information about visitors under 13 years of age. For more information please see Section 9, “What About Children,” below.

Beiersdorf also may, at its option, collect personally identifiable information from you when you use some of the features on this Mobile Site, including, without limitation, when you use our Mobile Messaging Service feature (as described in Section 12 below), when you sign up to receive free product samples, when you provide survey information in our product selection feature, when you use our store locator feature, and/or any other feature we may offer in the future which requests information from you. Beiersdorf stores your Personal Information on its servers and/or may share and store such Personal Information with third party subcontractors, affiliates of Beiersdorf, retailers, fulfillment partners, marketing partners and Beiersdorf’s parent corporation.

Personal Information may include, without limitation: your first and last name, your age, your mailing address, your billing address, your e-mail address, your telephone and/or cell phone number, your date of birth, your survey information concerning the condition of your skin and skin care products you currently use or would use, your geographic location, your product recommendations based upon your survey data, your information concerning your interests, your occupation, your product usage and preferences, and other demographic information that could help identify you. If you have set up an account that is password protected in order to use any feature on this Mobile Site, order sample products, purchase products, or for any other purpose or feature in which a password is needed, such password is included as part of your Personal Information. It may be possible to use portions of this Mobile Site without providing any Personal Information, but it may be necessary to provide Personal Information to utilize all features of this Mobile Site.

3. Data Privacy Statement For Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your anonymised IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

You can prevent Google from detecting a cookie that is generated because of and related to your usage of this website (including your IP address) as well as processing of these data by downloading and installing this browser plugin:

4. How secure is your Personal Information?

Beiersdorf has taken reasonable steps to provide that all Personal Information collected by us through this Mobile Site will remain secure. For example, if our Mobile Site provides an opportunity to purchase products, we use industry-standard, SSL (secure sockets layer) encryption. In addition, we take reasonable steps to require that third parties to whom we transfer any data will provide sufficient protection of Personal Information received from us.

However, no Internet, mobile or e-mail transmission is ever fully secure or error free. In particular, e-mail(s), SMS message(s), or any other information or data sent to or from this Mobile Site, may not be secure. Therefore, users should take special care in deciding what information they send to Beiersdorf through an Internet connection or mobile network.

You can help us to protect your Personal Information by: (i) using a secure mobile web browser; (ii) not sharing any of your password or log-in data with others; and (iii) changing your password frequently. Beiersdorf is not responsible for any breaches of a user’s profile and access to their Personal Information which is attributed to lost or stolen user names and passwords. In the event of an inadvertent disclosure of a user’s user name and password, users are advised to change their password as soon as they become aware of such disclosure.

5. How do we use your Personal Information?

The Personal Information you provide to Beiersdorf will allow us to do the following: (i) fulfill your orders for goods and services; (ii) alert you of new products or services, features, updates and enhancements; (iii) handle your customer service or technical support questions or issues; (iv) personalize your experience while using this Mobile Site; (v) deliver the type of content and product offerings in which you are most interested; and (vi) notify you of upgrade opportunities, contests, promotions, or special events and offers. We may enhance or merge the Personal Information collected on the Mobile Site with data provided to us by others or aggregated from other Beiersdorf properties.

We do not sell, rent, license, trade or exchange Personal Information with or to any third parties, except as otherwise provided in this Privacy Policy.

We may share your Personal Information among our affiliates worldwide. Such affiliates may use your Personal Information to offer products and services to you consistent with the purposes identified in this Privacy Policy. We may use your Personal Information for internal marketing, profiling or demographic purposes, so we can adapt our products and services to better suit your anticipated needs.

6. Does Beiersdorf disclose Personal Information it collects to outside parties?

Beiersdorf may need to disclose items of your Personal Information to third party vendors to fulfill product orders or prizes, to process mailings, or to process, analyze, or store data on Beiersdorf’s behalf without requiring further notice or consent from you. Such third parties are not authorized by Beiersdorf to use or disclose your Personal Information for any purpose other than for use in connection with the provision of services designated by us, or the delivery and processing of orders for goods. We will take reasonable measures to have those third parties maintain the confidentiality, security, and integrity of the Personal Information they obtain from us.

We reserve the right to disclose your Personal Information as required or permitted by law. For example, we may disclose Personal Information to respond to a subpoena, court order or other legal process, or in special cases when we have reason to believe that disclosing Personal Information is necessary to identify, contact, or bring legal action against you if we believe that you may be violating your agreements with us (including, without limitation, any applicable terms of use), or may be causing injury to, or interference with, Beiersdorf, any other user of this Mobile Site or any service, the general public or other third parties. You may be asked whether you wish to receive information from third parties; upon your consent, Beiersdorf or those third parties may use your Personal Information to contact you. However, please be aware that because Beiersdorf cannot control the activities of third parties to whom we provide data, we cannot guarantee that such third parties will adhere to similar privacy and security procedures as Beiersdorf.

7. The transfer of Personal Information.

The Personal Information you provide to Beiersdorf may be transferred as an asset in connection with a merger or sale involving all or part of Beiersdorf, or as part of a corporate reorganization, stock sale or other change of control of Beiersdorf. As part of its business operations, Beiersdorf may transfer Personal Information to servers or recipients in countries that do not provide the same level of legal data protection as the country from which you access our Mobile Site. By using Beiersdorf’s Mobile Site, you consent to the transfer of Personal Information, and to the processing by Beiersdorf of such Personal Information.

8. Who is collecting your information?

When you are asked for information while on this Mobile Site, you are sharing that information with Beiersdorf, its parent, and its various affiliates and sister companies, unless specifically stated otherwise. As a result of such sharing, you may receive communications from any of those Beiersdorf affiliates. In addition, some services offered by Beiersdorf through this Mobile Site are provided in conjunction with third parties with which Beiersdorf has a business relationship. If your Personal Information is being collected by a company other than Beiersdorf, you will be so notified at the time that the process for the collection of that Personal Information is initiated. If you do not want to have your Personal Information so shared, please do not elect to use the service or facility for which that Personal Information is collected.

9. How can you manage your Personal Information?

At the time you provide Personal Information, Beiersdorf will give you the option of declining any future offers or information about new products, promotions, or services. In addition, many of the messages that Beiersdorf may send you, such as electronic newsletters, have procedures within them to cancel the receipt of similar information in the future or later editions. You may also be given the opportunity to “opt out” of certain features or functions.

10. What about Children?

This Mobile Site is designed by Beiersdorf, intended to be considered as a general audience Mobile Site, and is not intended for use by children. Beiersdorf does not intend to collect Personal Information from individuals under the age of thirteen. If you are the parent or guardian of a child under the age of thirteen who has provided Personal Information to us, please contact us by clicking here: Contact Us. You can also contact us by e-mailing us at

11. How do you correct or delete your Personal Information or file a complaint?

If, for any reason, you are concerned about the way we are using your Personal Information, or request that we delete or correct any item of your Personal Information, please contact us by clicking here: Contact Us. You can also contact us by e-mailing us at

12. Contact Us.

If you have any questions, complaints, requests or comments regarding our privacy policy or our management of your Personal Information, please contact us at:

Consumer Relations
Beiersdorf, Inc.
45 Danbury Rd
Wilton, CT 06897
Tel: 1-800-227-4703

13. California Privacy Rights.

Under California law, if you are a California resident, you have the right to request the categories of Personal Information that Beiersdorf shares with certain categories of third parties for direct marketing services. California residents may also request that we do not share your Personal information with third parties for use in direct marketing by them to you. To make such an opt-out request, please write us at:

Consumer Relations
Beiersdorf Inc
45 Danbury Rd
Wilton, CT 06897

This Privacy Policy was last updated January 2014